Select Page

About me

I’m passionate about  turning complicated, high-stakes information into simple and actionable experiences for consumer and business audiences.

Through user research, I help leading brands  build exceptional digital products – and print, too!

Work Experience

User Research Consultant – current

  • Freelance researcher supporting start-up and established companies with usability, surveys, research, and business strategy
  • Conduct all functions of research including recruitment, methods selection, moderation, analysis, and reporting
  • Ongoing clients: Upwork, Inc., and Evernote; others include Stanford Health Care, Siemens Health, Delta Dental of WA, and Brew Ventures.

Digital Service Expert, 2016

US Digital Services at Veterans Administration, Remote

  • Generalist user experience position in lean start-up environment within US government
  • Collaborate with other UX designers and researchers to define design requirements and prototypes
  • Conducted background research to understand product requirements
  • Analytics gathering to understand user needs and top tasks
  • Conducted user research to refine IA, labels, and page flows

Sr. Usability Consultant, Health Information,  2011-2016

Permanente Medical Group, Oakland, CA

  • Spearheaded usability consulting program to support 20 internal consultants creating in mobile, web, and print
  • Led change management activities to promote culture of user-centered design
  • Conducted variety of user research activities to evaluate products and define user needs
  • Created prototype and iterated based on user testing
  • Conducted design review of products to discover usability issues

 

Product Manager, Health Plan Content,  2007-2011

Kaiser Permanente, Pleasanton, CA

  • In Agile development environment, led user story development as product owner for UI team for kaiserpermanente.org
  • Developed roadmap of features for selected products
  • Led development of microsites for specialized audiences, such as high deductible members
  • Defined requirements and prototyped page concepts for new product pitches
  • Used web analytics to inform product decisions
  • Conducted card sorting, interviews, and usability testing
Mariana Almeida

Mariana Almeida

User Researcher

Serving San Francisco and all places remotely

Resume in PDF

Research and Evaluation Skills

  • Usability Testing
  • Interviews and moderation
  • Heuristic Assessment
  • Survey Research

Development Skills

  • Content Development
  • Wireframing and Prototyping
  • Agile and Lean UX Methods
  • Project Management

People and Presenting

  • Team collaboration
  • Presenting to executives
  • Facilitation of groups
  • Negotiation

Professional Interests

  • BJ Fogg’s Behavior Design
  • Group facilitation
  • Plain language
  • Start-up ventures

Presentations for Staff Development

  • Choosing the Right UX Research Methodology, 2013
  • Infographics for Health Information, 2014
  • Clear and Simple Communication Principles, 2015
  • Using Behavior Design for Health Education, 2015

Volunteer

  • Slide Rule UX Class – mentor of emerging designers transitioning to UX
  • Technology implementation lead for Berkeley community organization

User Research helps

N

Build the Right Product

Early stage user needs research

Focus groups

Ethnographic study

Interviews

N

Build the Product Right

Concept testing

Usability testing

Card sorting

Heuristic review

Wireframing

My Research Methods

Selected Projects

Foundational Research

  • Shoe fitting software – identified user needs, pain points, and aspirations for shoe fitting software focusing on new market segment. Deliverable included personas and shopping habits framework.
  • Restaurant ordering website – ethnographic research of restaurant customers for in-store kiosk
  • Persona development – Advance Health Care Directive
  • Winemaking app – identify user needs, habits, and behaviors

Concept Testing

  • Message testing for hospital anti-infection messaging
  • Message development and testing for new mammogram screening letter and webpage

Evaluative Research

  • Identity management software – usability research focused on technical audience
  • Search functionality – usability testing
  • Usability and comprehension testing of end-of-life wish booklet

Mobile

  • Usability testing of home winemaking app
  • Heuristic review of medication adherence application
  • Medical claims mobile app design – identified user needs, prioritized functionality and designed and prototyped targeted user flow
  • Location finder mobile app design – prototyped locating a public changing station for parents; user research to determine behavior and attitudes

Card Sorting and Information Architecture

  • City of Berkeley website – content map for site redesign based on business needs
  • Card sorting and interviews to define patient needs for surgery booklet
  • Intranet – remote card sort for employee portal

Build the right product; build the product right.

I’m available for full or part-time projects. For example:

  • Review your digital product for usability and plain language
  • Formulate a user research plan for your product
  • Conduct various kinds of user research, including usability, focus groups, interviews
  • Develop a usability practice at your company

 

Drop me a line.

3 + 9 =